Everyday you wake up and do the same thing. Before you get out of bed you are looking at your iPhone and checking email.
After that you go and check the social networks. You roll over and then remember that you wanted to see if any money was put in your paypal account overnight from something you are selling online.
Before you even get out of bed you are depressed and defeated because nothing you are doing is working. The fact is that nothing has ever worked. Sure you make a few sales and you set a few appointments but you are barely making it and you are quickly crashing.
This is the situation that many small business owners and entrepreneurs are in right now. Everyone is scrambling trying to figure out how to make more money, how to get out of debt, HOW TO HAVE A SUCCESSFUL BUSINESS AND LIFE!
The truth is that you are probably in your own way. The reason is because you are still chasing that one thing that is going to change your life forever. You know what I mean. Every time Eben Pagan has a new course you pull out the credit card. Every time Brendon Bruchard sends an email you spend the next 30 minutes going through the links.
Please don’t let Andy Jenkin (the video boss) send you a new video because you will be hooked for the next 5 days as you wait for each new one to come out.
STOP THE MADNESS!
If you have been on the roller coaster then you really need to get off it. Is there good information online for you? Of course, but what is really relevant to your business? Do you know how to determine what you need to do and better yet EXACTLY how to implement it for your business.
One of the things that happens to many entrepreneurs is that they “chase the high”. All I mean is that they get into a habit of believing everything and like a new born baby they get excited by a new shinny object placed in front of them.
The reason why nothing is working for you is because you are chasing tactics and have no clue how to implement an actual STRATEGY!
Tactics are those tools you buy online that promise the world. Tactics are those lead generation programs you buy into. Tactics are those leadership courses and books that you buy.
You are in your own way and hurting your business because you have no strategic plan of action for growing your business. You are chasing the high!
A strategy is a set of tactics that work together in order to produce a predictable result.
What you are trying to do is us a tactic as the end all be all of your business. If you learn how to create videos “like a boss”, that does not mean that more people will buy your stuff.
If you learn how to become the best public speaker or how to create information products does not mean anyone will buy it.
If you have ever purchased a product online and thought that it was going to change everything…then you now know why you are what’s wrong with you business.
If I sounded like I was putting down Eben Pagan, Brandon Bruchard, or Andy Jenkins…I really wasn’t. They have some good products. Just remember they are trying to sell you their stuff, just like you are trying to sell your stuff…Like A Boss LOL!
There are just a few things that will help you right here and right now. Figure out what your target audience wants and give it to them better than anyone else could ever imagine. OH…if you do not have a target market, or a niche, then that is also why you are what’s wrong with your business.
Not having a niche is going to kill you. If you are trying to sell your product or service to everyone and everything with a pulse…you will starve.
The other thing you must have is place is the strategy that will deliver customers and their credit cards to your paypal account.
You must have a strategy that delivers you leads, converts those leads, and closes those leads. With all the toys, gadgets, tools, and programs that you already have, there should be a system or a strategy that you can put together that walks any prospect down your sales funnel and right get’s their credit card information and puts cash in your account.
This strategy should be predictable and should deliver results every time the exact same way. The question is now will you actually develop a strategy or will you just go out and buy another shinny new toy?